Giants Help Boost Liverpool’s Economy

The Giants may have left the city almost a month ago however their impression on the city still remains. The Giants arrived in Liverpool during the last week of July 2014; it’s the 3rd time the Giants have come to Liverpool, the first time being in 2008 when Liverpool was Capital of Culture and the second being in 2012 to commemorate 100 years since the sinking of the Titanic, which was designed in Liverpool. This year the Giants were used to commemorate 100 years since the start of World War 1. It was one of the main events that will occur over the next 4 years in Liverpool as part of the commemoration of the centenary of the war.

The cost of the event was around £2m with the council supplying £300,000 and the remaining £1.7m being paid for by Government, European and sponsorship funding according to a council spokesman. However this is only very minor compared to what is brought in by the tourism created because of this event, in 2012 the crowds brought in £32m with money being generated from things like accommodation, bars and restaurants with crowds of around 800,000 coming to see the Giants over the duration of their stay in the city. The council were hoping for an even greater number of visitors this time.

In 2014 thanks to the popularity of the first two events even more people came to see the Giants with crowds exceeding 1m people over the 5 days, with it being unknown at the moment how sucessful this event was than when the Giants last came to Liverpool in 2012. Any amounts raised from the Giants will then be put back into business and infrastructure in and around the city to promote economic growth, helping the city to flourish.

We feel that this is a fantastic event for Liverpool and we look forward to the Giants returning in future years.