Following 2 years of hard work the team at EPC Newbury have successfully launched a new bespoke bottle for the M&S Salad Dressing range. In stores at the end of April this new bottle is a smaller, 235ml fill weight following feedback from consumers that the previous bottle was too big with customers rarely finishing a whole bottle. The look and feel of the bottle is a real change from the old style and has been designed to be much more premium with design focused on making the bottle table presentable. Alongside the new packaging launch, all recipes have also been upgraded to create products the team can be really proud of. At a total level, dressings are up 54%, with the new British herb dressing being the best seller to date, and the honey and mustard dressing following closely behind with sales up 43%. The range has launched in store on a buy one get one half price offer with a new retail of £1.80 and will be promoted throughout the store in various secondary space such as the Event Zone through to August.