The chutney category is one of EPC’s most important categories and has an older demographic profile. We’ve been working on how we bring in new shoppers and have developed a proposition that is specifically aimed at millennials and their meal occasions.
This unique and vibrant range will be launching under ‘Ravish’, a new sub brand to English Provender, and includes exciting and innovative flavours great for burgers, tacos, nachos, hot dogs and of course cheese!
The first production hit our Newbury factory last week ready for launch in Tesco on 24th June. Well done to all of the team for the launch of this truly innovative range.